What is living soil?

The short answer is the “The only natural way” to grow ANY plant.

The long answer is “Living soil is a self-sustaining underground ecosystem packed with microorganisms like bacteria, fungi, protozoa, and earthworms. Unlike conventional farming where growers directly feed plants with synthetic liquids, living soil cultivators feed the soil’s microbes, which in turn break down organic matter into natural nutrients for the plants.” I took this definition from The National Cannabis Industry Association website

I found a great video that’s an hour long about soil that I’ll post below.

Our new living soil flowers are grown by a real OG of our industry. Not only does he have 40-50 years of experience, he’s also a biologist that LOVES soil.

The average person looks at dirt as something that you eat when you get confused by a math problem or something that a stupid high school football coach tells you to rub on an injury.

An intelligent person looks at a handful of soil and see an entire universe, as large and complex, as Earth. In fact, I think Earth and dirt are synonyms in some contexts.

During the commercialization of hemp and cannabis, there has been a huge focus on profits. Profits are made via speed, efficiency, and ‘crazy’ looking flowers. Hydroponics achieve all of these goals. Growing in living soil is the opposite. In fact, our farmer says it takes upwards of a year for his soil to be ready to use. This isn’t going to fly when you have ‘investors’ evaluating their profits and you say, “The dirt’s not ready yet.”

Another fun fact is that he collects rain water to water these plants. It comes our of the sky at a 6.4 pH, which is perfect for growing hemp. It’s almost like nature knows what it’s doing without humans screwing things up, right? With only an occasional dose of Cal-Mag, our living soil flowers are the most natural flowers you will find, unless you ‘know a guy.’

The first thing you’ll notice in the pics is that these flowers are as wild looking as the ‘juiced’ up ones are. They aren’t quite as loud, but they smell and taste so clean and different from anything we’ve ever offered. I would describe the smell and taste more like fresh, high end herbs, than hemp. I haven’t found flowers like this since I went to this weird hippie commune outside of Santa Cruz where they had legit living soil and the girls had more armpit hair than me. I couldn’t enjoy how good the flowers were, because the BO and BS coming off those people distracted me.

I’m not legally allowed to call these flowers “Certified USDA Organic” because we haven’t paid our tribute to the FDA and Big Ag, but these are legitimately organic and natural. “Certified Organic” is an arbitrary distinction that the FDA created as a way to extort money from people by charging food producers a fee to use it and charging consumers a premium to believe they’re getting something healthier. Like most things that the government does, “Organic” is great on paper until it’s absolutely corrupted by special interest lobby groups.

Go look at how often “Certified Organic” food is linked to massive e coli or listeria outbreaks.

It’s because they use shit to fertilize the plants. On paper, shit is a great fertilizer. HOWEVER, you have to wait a MINIMUM of 6 months before poop is fertilizer ready. Do you think that Cargill or Corteva are going to wait a year to make money? They will lose $100s of Millions and it only costs a few million to pay some people off who got sick and maybe died. It’s easy math if you have a spreadsheet and no soul.

Back to living soil.

It provides the cleanest product possible. The smells and tastes are unlike anything you’ve tried. I was blown away.

Here’s the catch. You can’t let your eyes fool you because the living soil does not yield the visually stunning buds to which we’ve grown accustomed. They are natural, so they aren’t crazy looking.

I have 2 analogies to illustrate my point.

  1. Barry Bonds. Barry Bonds without steroids was still a hall of famer. He could still put bat to ball. Steroids would not make anyone reading this “Barry Bonds” good. However, when you put steroids into a phenom, he hits 80 home runs. Even if the ball only goes 10 feet farther, that’s the difference between a long out and a dinger.
  2. Women. I’m writing this as a man, but have ZERO intent to inflame, so take this as me being honest and not joking or attacking. Think about a model when she has all her make up, her heels, her hair done, fake boobs, botox, filters, and photoshop. She’s gonna look like dynamite, but it isn’t real. She doesn’t look like that on Wednesday morning. She’s still pretty, has good symmetry, and genetics, but she’s natural and not all juiced up.

These 2 points illustrate the differences between living soil and hydroponic grown plants the easiest way to understand. They both have pros and cons and they both render incredible products. Right now, I’m on the living soil bandwagon because it’s so clean and natural. We get enough chemicals pumped inside of us against our wills, so I’m trying not to add extra.

Here’s a link to a cool video about living soil.

How Your Flower is Grown Matters

Click the tabs below to compare chemical-fed commercial growing with the natural, living soil ecosystem.

Commercial / Mass-Produced

Synthetic / Salt-Based Cultivation

Plants are grown in inert media (like rockwool or coco) and force-fed liquid chemical nutrients. The entire growth medium is completely sterile.

  • Microbe Activity: Sterile

    Zero biological activity. The root zone lacks a native immune system or living network.

  • Nutrient Source: Chemical Salts

    Nutrients are instantly absorbed by force, frequently leading to heavy salt build-ups that alter the flower’s natural burn, ash, and smoothness.

  • Terpene Expression: Standardized

    The plant only receives basic N-P-K ratios, entirely missing out on the complex trace elements that build deep, loud aroma profiles.

The Gold Standard

True Living Soil Ecosystem

A self-sustaining biological loop. A rich web of beneficial microbes, mycorrhizal fungi, and organic matter feed the roots completely naturally.

  • Microbe Activity: Thriving Food Web

    Millions of microscopic organisms interact with the root system daily, breaking down nutrients and building the plant’s natural defenses.

  • Nutrient Source: Organic Matter

    The plant takes exactly what it needs, when it needs it, through natural biological breakdown. No chemical flushing required.

  • Terpene Expression: Maximized Potential

    Unlocks deep, intense, and hyper-specific regional flavors and aromas that simply cannot be replicated in a sterile, artificial environment.